Alterface announces technology partnership with AVANZA for ScreenPLAY applications

Alterface announces technology partnership with AVANZA for ScreenPLAY applications

Smooth licensed-based solution adds new dimension to interactive on-location entertainment

Wavre, Belgium, 17 September 2019 – Alterface, market leader in interactive technology and attractions, announces a technology partnership with AVANZA, inventor and leader in high brightness laser projectors. The cooperation will combine the respective technologies to empower ScreenPLAY for new markets and applications. This innovative solution brings a new level of interactivity to cinemas, shopping malls and any venue where visitors can enjoy this type of location-based entertainment.

Headquartered in China, AVANZA offers a broad range of professional laser projectors ranging from 3000 to 20000 lumens. With its Best-in-Class laser safety technology AVANZA is a leading projection provider across the globe for countless applications. AVANZA integrates all projection, sound and light technology into the ScreenPLAY Kit so it becomes a high-performance solution with smooth integration and operation.

Driven by Alterface’s proven and patented camera-based NOMAD ‘New Optimized Mobile Action Device’ wireless pointing & shooting, it also includes 3D shooting devices and, amongst others, the multi-awarded Popcorn Revenge IP andmerchandising options. Without modifying the screen or wiring it up, interactivity experiences can thus be offered to large audiences at any venue of choice through its smart detection system.

The founder and CEO of AVANZA Corporation Fei YAN comments: “This technology partnership between AVANZA and Alterface will reinforce our position in the market. Both AVANZA and Alterface are highly specialized companies in their respective fields; with strong affinity and cultural compatibility. By providing innovative solutions which exceed the customer’s expectations, I truly believe our partnership will lead to exciting new applications.”

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The best of both worlds
Benoit Cornet, CEO & Founder of Alterface, explains: “AVANZA’s technology completes the ScreenPLAY Kit as all-inclusive plug & play package. We offer a flexible licensing system that packages the game & IP license together with the wireless interactive devices, allowing for a broader variety in games and theming. The wireless devices enable individual ID tracking, allowing venue owners to identify and know their audience in the playroom by linking gun ID with loyalty cards or bonus systems."

The limited amount and the simplicity of the components inside the interactive device makes it the best solution in term of design possibilities, costs, reliability and sturdiness. The technological and high value components required for the detection and tracking are not located in the interactive devices but outside the reach of the guests, close to the projectors.

Cinema, restaurant, shopping mall and any other venue owners are provided an easy access to treat their customers to high-level excitement requiring a physical presence. Content, format and gameplay can be adjusted to fit their infrastructure and audiences.

“We see tremendous opportunities for ScreenPLAY and the collaboration with AVANZA will help us to faster grow and develop a leading market position together. This kind of ‘social’ entertainment will attract visitors who are looking for excitement and unique experiences. Together with AVANZA we offer the perfect solution to bring interactivity to everyone, everywhere.” concludes Benoit Cornet.


About Alterface

Founded in 2001 and headquartered in Belgium, Europe, Alterface operates globally with an extensive expert partner network. Alterface develops turnkey interactive dark rides, theatres, walkthroughs and the non-linear awarded Erratic Ride. The company offers creative, interactive, technology, project management and maintenance modules for integration by vendors and manufacturers.

Visitors can enjoy Alterface immersive rides in Walibi Belgium, Legendia, Qingdao Wanda, Warner Bros. World, Jardin d’Acclimatation, Phantasialand, Six Flags, Lego Discovery Centers, Cedar Fair, Carowinds, Ferrari World, IMG, Lotte World, Yumiyuri land, Hub Zero, Hersheypark, Portaventura and many more. 

Alterface received the Thea Awards Outstanding Achievement for Bazyliszek in Legendia, Poland (2018) and for Popcorn Revenge in Walibi Belgium (2019), as well as many others for Best Family Attraction and Best New Ride. Park World Excellence Award rewarded Alterface’s Erratic Ride for Best Use of Technology.

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